I’ve always been a little curious behind the releases of seven singles in sequential catalog numbers 20/47-6636 through 20/47-6642.
RCA Victor 47-6636 Blue Suede Shoes / Tutti Frutti (45)
RCA Victor 20-6636 Blue Suede Shoes / Tutti Frutti (78)
RCA Victor 47-6637 I Got A Woman / I’m Counting On You (45)
RCA Victor 20-6637 I Got A Woman / I’m Counting On You (78)
RCA Victor 47-6638 I’ll Never Let You Go / I’m Gonna Sit Right Down and Cry Over You (45)
RCA Victor 20-6638 I’ll Never Let You Go / I’m Gonna Sit Right Down and Cry Over You (78)
RCA Victor 47-6639 Tryin’ To Get To You / I Love You Because (45)
RCA Victor 20-6639 Tryin’ To Get To You / I Love You Because (78)
RCA Victor 47-6640 Blue Moon / Just Because (45)
RCA Victor 20-6640 Blue Moon / Just Because (78)
RCA Victor 47-6641 Money Honey / One Sided Love Affair (45)
RCA Victor 20-6641 Money Honey / One Sided Love Affair (78)
RCA Victor 47-6642 Lawdy Miss Clawdy / Shake Rattle and Roll (45)
RCA Victor 20-6642 Lawdy Miss Clawdy / Shake Rattle and Roll (78)
The answer was made clear in two issues of the RCA Victor publication; Deejay Digest and The Cash Box magazine.
HERE COME THE “TOO-FERS”!
This issue of Deejay Digest is special for two reasons. It unlocks the mystery of the “Too-Fer” sleeve as seen on the cover and re-introduces the world to a seven-record set as seen inside the fold.
Man, them hilarious envelopes you’ve been gettin’ for the past few months are really the “most” because from here on in they’re gonna be full of the MOST music you ever saw…“TOO-FERS.” You Pop guys won’t have to wonder how you can get your mitts on one of them supposedly “Country” disks that are takin’ off with the factory folks and you Country guys won’t be pining away for the records everyone figures are more on the Pop side. Now…EVERYBODY GETS EVERYTHING… and it all means easy programming with the greatest bargain in the business—the “TOO-FERS.”
Just leaf through this week’s kit and you’ll know you have the greatest assortment ever rained down on your kilocycles. Pop, Country, Latin . . . no more missing the sleepers, no more scraping for the off-beat material. Eight records . . . SIXTEEN SIDES . . . you can’t help but have the best programming with these great EP’s. And they’re engineered for easy cueing!
As a reminder you should note that these records are made for only one purpose—YOU DEEJAYS. Nobody can find ’em in a store…there’ll be no regular production. They’re made just for you and once we put on all the stamps, they’re practically “Collector’s Items.” You’re about to have the most complete Victor library ever assembled. Great future. “Have a ‘Too-fer!’”
RCA Victor Deejay Digest Vol. 3, No. 39 Release #56-38 Sept. 21, 1956
THE CASH BOX DISK OF THE WEEK
Taken from page 3 of RCA Victor Deejay digest Vol. 3, No. 39 Release #56-38 Sept. 21, 1956 is The Cash Box Disk of the Week. It is a word-for-word copy of page 8 of The Cash Box Vol XVII, No 52 September 15, 1956.
“For the millions of Elvis Presley fans who couldn’t afford his LP and EP’s but desperately wanted a few of the selections, RCA Victor is making available in single form, 14 sides from the amazing lad’s packaged disks. The seven platters display the versatile star, on slow and fast numbers, rock ’n’ roll and country numbers, and even a Rodgers and Hart song, “Blue Moon”. It won’t be at all surprising if as many as a half dozen hit the best seller lists. And the way this kid is selling records, it’s possible that all 14 will make it. The seven-record set is a sensational release for juke box operators. Each disk is sure to be a solid money-maker.”1
Fourteen tunes, formerly available on Presley’s LP’s or EP’s, now available on seven singles, within reach of any kid with 89 cents.
14 GREAT PRESLEY SIDES NOW GO SINGLE!
The hottest personality in the record business today, Elvis Presley is the youngster with “3 for 3”—three million-sellers in his last three times at bat!
Since his first single RCA-V release (“I Forgot To Remember To Forget/Mystery Train”) back in December, 1955, Presley has also had several very big albums…both LP and EP. A lot of the sides included have even become associated with Elvis, fr’instance “Blue Suede Shoes.” Now we’ve decided that it’s high time we made these tunes available as singles. Right here in this kit we’re including 14 outstanding Presley sides ranging all the way from “BLUE SUEDE SHOES” and “MONEY HONEY” to the swingin’ renditions of the standard favorites “BLUE MOON” and “JUST BECAUSE.”
Now you have a chance to spice your Presley programming (and by listener demand EVERYONE these days is programming Presley!) with some new single sides. The guitar strummin’ whiz kid recently hit the newsstands in CORONET magazine with a 5-page spread, “A Craze Called Elvis.” ‘Course the whole trade’s talking about the unprecedented 9-page spread in LIFE, the Aug. 27th issue. What’s more, there are film mag. stories galore on this boy, so you’re going to be receiving news and more requests for his records. That’s where we come in this week with 7 additional Elvis Presley recordings never before released as singles. For titles, publisher information, and timings, turn the page!23
