Special Christmas Program 

Modified: January 19, 2012

Track Listings: (click here to expand / collapse)

Side 1

Intro: Here Comes Santa Claus
Announcer (Buzz Benson)
Here Comes Santa Claus
Announcer (Buzz Benson)
Blue Christmas
Announcer (Buzz Benson)
O Little Town of Bethlehem
Announcer (Buzz Benson)
Mr. Robertson
Announcer (Buzz Benson)
Silent Night
I'll Be Home for Christmas
Announcer (Buzz Benson)
I Believe
Announcer (Buzz Benson)
If Every Day Was Like Christmas
Announcer (Buzz Benson)
How Great Thou Art
His Hand in Mine
Announcer (Buzz Benson)
Background Music: I'll Be Home For Christmas
Announcer (Buzz Benson)
Elvis: Special Christmas Message
I'll Be Home for Christmas
Announcer (Buzz Benson)

This is the Special Christmas Program issued to a select 2000 radio stations for a holiday broadcast set on Sunday, December 3, 1967. While many of the radio stations received this reel-to-reel, others received this program on album. The artwork for the reel-to-reel program has been used for various bootleg releases and as a likely custom cover for an album that was found in 1976.

unrm 5697 1967 envelope side1 small Special Christmas Program (Elvis Presley)unrm 5697 1967 envelope side2 small Special Christmas Program (Elvis Presley)

Envelope: Mailing envelope, front and back.1 The mailing envelope measuring about 9" x 9" contained a sealed reel to reel tape with four-page booklet, an Indianapolis pressing, regular release of If Everyday Was Like Christmas / How Would You Like To Be, and an RCA letterhead note.

unrm 5697 cover side1 reel to reel small1 Special Christmas Program (Elvis Presley)unrm 5697 cover side2 reel to reel small1 Special Christmas Program (Elvis Presley)

Cover: Box cover front and back.2 The reel-to-reel tape came sealed in shrink-wrap with a four page booklet inside.3

unrm 5697 slic reel to reel small Special Christmas Program (Elvis Presley)

This is an example of an unused slic that was to be used for the cover front and back.4

unrm 5697 side1 reel to reel small1 Special Christmas Program (Elvis Presley)unrm 5697 side2 reel to reel small Special Christmas Program (Elvis Presley)

Reel: Red and white label with white, green, and black print.2

unrm 5697 1967 letter cleaned small Special Christmas Program (Elvis Presley)

Letter: The letter measures about 8.5" x 8.5" and reads, Dear Programmer: This letter should serve to advise you that your local announcer should insert the following message immediately after the completion of the program: "This radio show has been presented for the holiday season in association with and assistance from RCA Victor Records and All Star Show." Best regards, Patrick J. Kelleher, Manager, Popular Promotion. The address on the bottom is 155 East Twenty-Fourth Street, New York, N.Y. 10010. Although the image doesn't provide the detail, there is an RCA watermark.6

unrm 5697 insert side1 small1 Special Christmas Program (Elvis Presley)unrm 5697 insert side2 small Special Christmas Program (Elvis Presley)unrm 5697 insert side3 small Special Christmas Program (Elvis Presley)unrm 5697 insert side4 small1 Special Christmas Program (Elvis Presley)

Booklet: Four pages, measuring about 7" x 7" and featuring the contents of the radio broadcast.26

billboard 2012 1202 p3 4 small Special Christmas Program (Elvis Presley)3,000 Stations To Air Presley Yule Program

New York - More than 3,000 stations will broadcast an Elvis Presley Christmas radio program on Dec. 3 and 10. The half-hour program will include selections from his RCA Victor Christmas single "If Every Day Was Like Christmas," two sacred albums and one Christmas album.

A spot announcement by Dale Robertson for Christmas seals also is part of the program. One minute has been left at the end of the program for local public-service announcements. Victor is supplying stations with special program kits containing a 7 1/2 - i.p.s. tape of the program plus a complete script with timings and a separate copy of the single. Being mailed separately are two four-color posters for store use and an ad mat for local tie-ins by dealers and radio stations. Trade and consumer advertising also is slated.

Stations carrying the program also will receive complete Presley disk and 8-track tape CARtridge catalogs, 100 Presley Christmas cards, 50 1968 Presley calendars, a package of Christmas seals, and handbills.

-Billboard Magazine, December 2, 1967, page 3.

 

 

Promotional Material
Features Elvis' Christmas and sacred album and single collection. hear Elvis' special radio program on more than 2,000 stations. Coast-to-Coast ~ Sunday, Dec. 3rd 1967 ~ Coast-to-Coast. Also on Many Other Radio Stations Sunday, Dec. 10th, Coast to Coast. 9

billboard 2012 1202 p45 small Special Christmas Program (Elvis Presley)

  1. Images from the collection of Christian (of France).
  2. Elvis Presley 'Special Christmas Program' Reel to Reel (1967)." Heritage Auctions. January 9, 2012.
  3. Details from the collection of Christian (of France).
  4. Elvis Presley 'Special Elvis Assorted Record Slicks. Includes an art slick for the box that contained the "Elvis Christmas Radio Show" reel-to-reel." Heritage Auctions. January 9, 2012.
  5. Elvis Presley 'Special Christmas Program' Reel to Reel (1967)." Heritage Auctions. January 9, 2012.
  6. Images and details from the collection of Christian (of France).
  7. Elvis Presley 'Special Christmas Program' Reel to Reel (1967)." Heritage Auctions. January 9, 2012.
  8. Images and details from the collection of Christian (of France).
  9. Elvis For Christmas, Billboard Music Week. December 2, 1967, p. 45.